If you’re looking to get your business recognized on a global level, making sure you have the right accreditations is essential. One of the main things that separates successful businesses from their lower league competitors is trust. Consumers need to know that they can trust a company before they part with their hard earned cash. However, it can be difficult for businesses to know exactly which accreditations they need. Below you’ll discover how to tell whether your business has all of the accreditations it needs.
The Better Business Bureau
One of the most common sources of accreditation out there is the Better Business Bureau (BBB). Set up in 1912, this nonprofit organization operates in Canada and the United States. It focuses upon increasing marketplace trust and has 112 different independent, local BBB organizations. Providing reviews on over 4 million businesses, the organizations website drew in more than a massive 123 million consumer requests in 2013. It has actually been ranked as one of the top 300 most visited websites within the US.
There are a number of advantages of becoming BBB accredited. In order to become accredited by the BBB, small businesses need to apply to the organization, rather than simply join up. An article published by FitSmallBusinesses highlights the actual benefits you can expect, including what you need to do in order to be accredited.
As well as general BBB accreditation, there are also a number of specialized accreditations applicable to certain types of industries. For example, Lab Accreditation/ ISO 17025 is designed for businesses operating in the testing facilities industry. It shows potential suppliers that the business is trustworthy and competent. There are different accreditations under this sector to meet all types of businesses so you need to establish which one is right for you.
Gaining accreditation in a specialized area really helps you to stand apart from the competition. In some industries it is actually an essential and mandatory requirement; especially if your business operates in healthcare and government industries.
What happens if you aren’t accredited?
Of course, accreditation isn’t always a legal requirement. Unless you run a business within a sector that requires accreditation for legal purposes, you can choose not to bother. However, it can seriously harm your business if you don’t. The UKAS website has a lot of useful information on the importance of accreditation and what it means for your business. It is worth checking this out before deciding not to bother with it.
Overall ensuring you have the right accreditations can make a significant difference to your business. It will determine just how well you break into the global market. You will find it near enough impossible to establish yourself as a trustworthy, high quality company if you haven’t taken the necessary steps to ensure you are properly accredited. It is highly recommended you do as much research as possible to establish which accreditations you need and how you go about getting them. In some cases it may mean you are required to change certain aspects of your business before you can be awarded the accreditation.