Today’s modern consumer has high expectations for businesses. It’s not enough to provide just good products and customer service anymore. You have to go an extra step and provide a good checkout experience. As more people are steering away from cash payments, they are looking to shop and pay for goods using their debit, credit and gift cards. Cash-only businesses are quickly dwindling, becoming a thing of the past.
The future of good business is in dependable and advanced merchant processing equipment. Despite this, be forewarned that not all merchant service providers are equal—they provide different types of equipment, have various payment rates and even charge various additional fees. So how do you choose? Frequently used Square and PayPal payments are known within the industry to have high processing equipment and transaction charges. For example, when it comes to swiped card payments, PayPal charges a staggering 2.7% + $0.30 per transaction; Square likewise charges a high 2.75% per transaction. Add that up within multiple payments, and those transaction charges turn into a substantial sum.
Targeted Merchant Solutions provides great, cutting-edge merchant equipment without a hefty price tag. In addition, swiped card transaction charges are only between 1.25-1.99%; noticeably lower than both PayPal and Square.