However great your small business is and however good the service that you’re providing, all too often potential customers will overlook your company in favor of one of your larger competitors.
This could be because they believe they’ll get a better service or that a bigger company will have more resources at its disposal. Whatever the reason, it can sometimes be difficult for small companies and start-ups to compete with larger businesses.
However there are some tactics that you can employ to give the impression that your start up is a much more established operation. Inspiring confidence in your customers, your employees and yourself.
A lot of business is built around first impressions, and the first thing that a lot of potential customers will see when they come into contact with your company is your branding.
This includes everything from your logo to the style of your website and says a lot about your ethos and your professionalism as a company.
In order to get this right you need to get a professional graphic designer on the case.
You may know someone that says that they can create a logo for you, but there’s nothing that can put people off more quickly than amateur looking branding. So steer clear of enthusiastic friends and hire someone that knows what they’re doing.
Getting a good address for you company can make a huge difference to its image
Your company’s address says a lot about it’s standing in the business community.
A residential-sounding address in a far-flung city suburb will instantly give the impression that your business is small and uncompetitive.
To combat this, employ the services of a mail forwarding company. They’ll give you an address in a great city centre location where customers and suppliers can send all of their correspondence.
Your mail is then collected by the service provider and forwarded to an address of your choice.
A lot of the time it’s the ambition of a company that gives away its true size.
Large companies have no qualms in claiming to be the best in the world, or approaching large corporations for more work.
So aim high. Word your website and promotional material as if you were already top of your game. This will translate into customer confidence and, hopefully, increased business.
If customers come to you with requests that seem too big for your company, don’t turn them away, try to find a way to provide the service that they require in your own specific way.
You could try collaborating with other small companies, pooling your resources to get the job done.
Once you’ve successfully fulfilled one large job, it will help you to be confident and think big. Plus, once customers know that you’re a serious competitor, they’ll come back to your for all of their business needs.
Being ambitious and aim high will make a big difference to customer confidence
Install a phone system
There are a few different phone systems that would help to give potential customers the impression that your company is more established than it is.
You could set up an IVR phone system where calls are answered by a recorded message and then callers choose options from a menu for how they want their call to proceed. Calls are then forwarded on to the relevant person or department to be dealt with.
Or you can hire a virtual receptionist to field incoming calls, passing the messages onto you within minutes of a call coming in.
Both of these systems are perfect for anyone looking for a professional service at a fraction of the cost and make a great first impression for potential customers.
If you want your new business to succeed, give it the best possible chance by using these tricks to put it on a level playing field with the big boys. And, before you know it, you’re ambitions will have been realised.
Picture credits: Wikipedia 1 & 2