When you sell online, it’s essential that your customers can trust you. In order to encourage them to place orders on your site, your website needs to both look and feel trustworthy. If it isn’t, no one will want to risk doing business with you. It’s not just about making sure your payment process is secure, but making sure that you look reputable from the second that people land on your website. If you appear untrustworthy, people would much rather take their business elsewhere than take a risk on you. Making some adjustments to your site could increase sales. So try some of these methods to reassure your customers that you’re a legitimate business that’s safe to deal with.
Look at Your Site Design
The design of your website is more important than you might think. People are unlikely to trust a site that’s too messy, looks like it’s 20 years old or has a lot of advertising. As well as focusing on clean and professional design, you have to look at the smaller details too. For example, your text content needs to be well written in good English. Text with frequently misspelled words and grammatical errors doesn’t look professional. If you’re translating into English or another language, never rely on automatic translators. Your images need to be professional too, in order to show off your products in the best light.
Include Clear Contact Details
It’s essential to make it clear to your customers who you are and how they can contact you. An “About Us” page is a good idea to tell them about your company and its history. Your contact page should be easy to find, and you should let people know how to get hold of you at crucial junctures in the buying process. You should make sure to have an email address with your domain name, a landline telephone number and a physical address that makes your business look professional. If you run your company from home, you might consider using a virtual address or post box instead of your residential address.
Secure Your Payment Process
The order and payment process is a vital part of the trustworthiness of your site. You need to demonstrate that you’re preventing fraud and doing your best to protect your customers. But at the same time, they don’t want your security methods to be an enormous imposition and make their purchase harder than necessary. As well as encrypting your page with an SSL certificate, using identity verification to check your customers will reassure both you and them. You can be certain that they are a trustworthy person, and they can tell that you are protecting their information and preventing fraud.
Show Reviews and Testimonials
You can also reassure potential customers by allowing them to see reviews from previous users. You can encourage people to review your products and services both on and off your site. These testimonials from other people will help customers to trust you and your website.
It doesn’t take much to show customers that they can trust you. And protecting them will also protect you, as well as increase your sales.