If you’ve ever tried to get tickets for a popular match only to find it was sold out in a matter of minutes, you can understand the power of ticket brokering. Had you checked the inventory on StubHub or similar sites, you would have seen dozens or hundreds of tickets on sale — all above face value. Whether or not it seems fair, it’s an excellent opportunity to make extra money. After all, “if you can’t beat ’em, join ’em.” The only difference between you and those sellers is they have access to information you don’t.
If you’re willing and able to put in some research and work, becoming a ticket broker on a full- or part-time basis may be a business for you. There’s next to no barrier to entry, and you can start as quickly or as slowly as you’d like.
The secondary market for tickets is created when a ticket for an event, like a soccer or European football match, is sold by a person who’s not the primary primary seller. For example, you can find Chelsea tickets the minute they’re put on sale and then later list them on StubHub at a price which is closer to the true market value.
The 3 major players in the online secondary market are StubHub / eBay, TicketsNow, and TicketLiquidator. Overall the event industry has been estimated at $10 billion in size — that means lots of people making money, including both the primary sellers and secondary resellers. Even the man on the street corner in front of your local stadium is taking a slice of the pie, but we’re not going to focus on that — our interest is making money from home.
One thing to keep in mind: selling tickets is legal in most states, but you’ll want to check your local laws to be sure you comply with any applicable regulations or rules.
Knowledge Is Power — In Ticket Brokering, It’s All About Who You Know
It’s hard to learn to become a ticket broker on your own. You’re much better off getting the support of others in the brokering community. One place you can start is a site called EventExperts, which has a solid online community where you can surround yourself with people who know the game. There are also experts who make predictions on which tickets will be hot sellers, and which will be flops. If you subscribe for a monthly fee, you can request predictions on events that you’re considering picking up tickets for.
It’s also important to know when tickets to a particular game are going to be put on sale. Ticketmaster may be the largest primary seller, but they’re definitely not the only way to make money. A number of different websites are available which aggregate the data from different primary sellers, making it a lot easier to figure out what you’re going to buy when. Many of these sites have presale passwords which will give you an advantage on the general public.