Designing a brochure is not easy. You don’t want it to be so short that it no longer contains the right information you want to share with your target audience. At the same time, it should not be so long that they are no longer interested in reading all that you have written.
There are questions to ask yourself first before you can finalize the content of your brochure. Otherwise, it will be thrown away. Others will just read the cover and use the brochure for something else.
Who is your target audience?
You need to know this so that you can decide the tone or language for the brochure. You can also choose the right words. If you are targeting older people for instance, you can’t be too detailed. Otherwise, they will get tired of reading. The font must also be larger as some of them already have problems reading smaller fonts. If you are targeting children, you can’t have a lot of words as some of them might not even know yet how to read. Use appealing images instead.
How can you make it more attractive?
People have seen lots of brochures in their lifetime. You need to give them something unique. Let them try something they have never read before. Use striking photographs. Give them links to websites where they can find fascinating information. Give them some challenges to do in order to win prizes from your company. Make the brochure design unique in such a way that it doesn’t fold the way it normally does.
Using these gimmicks will most likely convince people to be attracted to what you offer. Just don’t go over the top or else they will be annoyed.
What information should you include?
The brochure is not intended to inform people about everything. It is just for deeper information that they might want to read. If they want to know more, they can easily go to your website or call your phone number. This information must be in the brochure. You can’t expect them to just read the brochure and decide to buy right away.
Where should the brochures be distributed?
It is very important to not just focus on brochure printing or selecting the best printing companies, but to also decide where to distribute these brochures. The same thing is true for flyer printing. You can’t just give them out to anyone, anywhere.
There are people who will be more enticed to read what you have written and buy what you have offered. Others will just shrug their shoulders and move on. Don’t give these materials to people who won’t in any way be convinced to buy from you. It is a waste of time.
Once you have answered these questions, you will be prepared to design an amazing brochure.