Marketers, bloggers and the general know-it-alls have proclaimed that link building is dead. That’s not true. Digital marketers, who are in the know, will tell you that link building is not dead. Content and link building go hand in hand. So, if you are keen to build a long lasting relationship with your audience, content and link building can be the way to achieve this.
When one talk about content and link building, you need to understand why you are producing content, complete with links. Ultimately, content should be delivered with the target audience in mind. Only then will it be shared among the right people thus propelling you into the dizzy heights of the number one spot in search engines.
The key to link building and content is to make sure that it is awesome. If it’s awesome, it’s not dead.
Link Building Means Creating a Relationship
Link building can be a great way to ensure that you are building on relationships. You can reach out to the right people in the right place. You need to be able to deliver content to a large scale community. This can only be done with the use of links. You need to ensure that you are using influential bloggers, social media and guest posting to achieve this. Content and link building ensures that you build upon relationships. You can meet new connections. You can become an authoritative voice on your subject matter. You can achieve credibility within the business community. But, you can ensure that you are using links to direct people back to your site. This is not a bad thing at all. After all, there is no point delivering awesome content if no one knows where it has come from.
Communicative relationships are at the crux of good digital marketing. Now is the time to create a brand. With this brand awareness is a feeling of community. Links and content can ensure that your online community is more cohesively brought together.
See, link building is not a dirty phrase. It can be a great way of encouraging people to come together with the same goal in mind: your business.
Let’s Get Visible
You can write as much content as you like. You can post it on your website and blog. You can share it on social media. But, links ensure that you have a prominence and visibility in the online world. For the small business, this can be difficult to achieve. If you need a helping hand, take a look at an SEO outsourcing guide to link building. You need to ensure that you are visible to search engines. Links are one of the only ways that you can do this properly. Once you are visible to search engines, you are visible to people.
Of course, you should always aim to gain credibility. Reach out to bloggers. Make sure that you are using high authority sites and links. You don’t have to put links everywhere. But, you do need to make sure that you are visible. This is the key to your SEO success.