If you own a business, it’s a great idea to make an integrated branding campaign to sell yourself.
Here are different types of businesses and the things you can use to strengthen your branding and increase your market share:
If you own a courier service
T-shirt. A courier service is known to travel and deliver packages straight to doorsteps, so it is better to distinguish your company by having your employees wear printed tees with the company logo on them. If you do this, you can avoid confusion and safety scares along the way. Check out a Liverpool T-shirt printing shop to find out how you can get it done quickly.
Courier bag. What better way to attract attention than a large courier bag that your delivery people use? Embossing the company logo on it will surely catch the eye of any passer-by.
If you own a coffee shop
Mugs. If you are a coffee beanery, it is advantageous if you have personalised mugs on hand. These are not only clever to improve your marketing strategies, but it gives off the impression that you are a posher or a more upscale place compared to other coffee shops in your neighbourhood.
To-go cups. This item is the most useful thing you can invest your money in. You never know who might come to your coffee shop. Your customers may come from a far-off neighbourhood, so it is best that you have to-go cups so that you can gain a wider market share.
If you own a hotel
Toiletries. This is one of the most cost-effective ways to get your brand a much-needed boost in 2019. As a hotelier, one of the things you can do to make your guests feelwelcome is provide complimentary toiletries.So, in the process of manufacturing these, make sure that you also improve the product packaging by embossing your hotel logo on them. Anyway, it’s no secret that your guests love to take home the free stuff. Hence, you get free promotional advertising from them without going through a lot of hoops.
If you own a restaurant
Plates. Plates are a no-brainer. If you want to make sure that you can gain better brand awareness, dishesare the best way to go. Why is this so? Remember, everyone loves to post about everything they’re doing, including what they eat! Hence, one post of the food plate with your logo on it will get you so much buzz in social media.
Utensils. These are great but overlooked items you can maximise if you want to make the dining experience of your guests more special. Not many restaurateurs think of these as a great tool to use. But, if you take the time to emboss the logo on your utensils, you can make your restaurant look more opulent than it is.
These are things you can do to up your game when it comes to improving your branding and marketing strategies. Just remember to integrate everything you come up with to get the best result.