Digital signage is becoming more popular by the day as more businesses are becoming aware of its benefits and how digital signage can change the way they advertise. However, before you make the leap into it, you need to know a few things to be sure you are fully prepared. What are these considerations? Glad you asked! That is the topic of this article.
It goes beyond advertising
With digital signage, content is displayed for a target audience at specific venues like transport terminals, campuses, retail outlets, work areas etc. This means that the technology doesn’t just help businesses show potential customers what they have to offer. It can be used by businesses to communicate all kinds of messages to customers and staff alike. So apart from advertising products, it can also be useful for improving brand awareness, increase the efficiency of workers, provide instructions and communicating general and real-time information updates.
Communications with mobiles is required
To make the most of digital signage today, businesses should deploy solutions that can deliver personalised messages to the mobiles of potential customers as soon as they come within a specific range. The proliferation of near-field communications on mobile devices have made this possible. Businesses that take advantage of this will be able to have prompts to download apps sent to the mobile devices of people walking around a premises, or offer product purchase suggestions. This mode of communication is vital to the success of digital signage for the new wave of tech loving businesses.
System integration is vital
During the early days of signage systems, they were often presented as standalone systems. Today, the solutions, such as many of those offered by businesses like Videonations, require integration with back-end systems. Although this presents an administrative angle, it is vital as it allows businesses to display real-time content and easily adjust to changing conditions on any given day. This means, for example, that a food retailer can easily integrate digital signage with inventory-management systems, so as to only promote items that are available.
Increased management needs
The marketing, sales and HR units of businesses must work together and take responsibility for the way a company uses digital signage. This is important if new business heights are to be achieved. Therefore, policies must be developed to manage the hardware, software and content of displays, and there must also be a regular review to ensure that results and targets are being met. This will help the business know if the solution is being used maximally, and delivering ROI.
High network bandwidth is required
The best digital signage contents are displayed in high definition. This means that any organisation deploying digital signage solutions need to be fully prepared, especially if content is to be streamed from the cloud, as against local storage deployment. Digital signage on UHD displays is still in its early stages but the trend towards UHD is expected to grow over the next few years, as the IHS predicts