With more people accessing the internet from devices other than personal computers, web designers have had to look for ways to accommodate different screen sizes and resolutions. One of the most effective methods web designers can use to accomplish this tactic is through responsive design. Responsive design involves creating a website that detects the type of device a consumer is using to access a particular site. Responsive Web Design (RWD) then alters the website to accommodate the screen’s resolution. This web design technique offers many benefits for companies, some of which are detailed below.
How Responsive Design Makes Google Happy
Using responsive design for your website is an excellent search engine optimization practice. Responsive design eliminates URL problems, redirect issues and duplicate content. As a result, Google ranks websites that utilize responsive design higher than those that do not. By employing responsive design into the creation of your company’s website, you can give your website the advantage it needs to rank higher in search engine results for your target keywords.
Google is always tweaking its algorithms to improve the search engine results consumers receive. Since Google has all but proclaimed its love for this new design method, it stands to reason that Google will continue to promote it in the future.
How Responsive Design Makes Customers Happy
When customers visit your website, they expect to have a positive experience. If the content is difficult to read, if it doesn’t load properly or if the design isn’t intuitive, users aren’t likely to remain on the site or return in the future. With responsive design, you can guarantee the quality of a user’s experience on virtually any screen size. With more and more users accessing your site from mobile devices, this goal is more important than ever.
How Responsive Design Improves Indexing
Google’s indexing algorithms are top-notch. If you want to make sure that your website is properly indexed, responsive design is the way to go. Google has plainly stated that they prefer websites that utilize responsive design, so putting it to work for your site will increase your chances of attaining a good ranking on Google.
Getting the Most out of Responsive Design
While using responsive web design is clearly the best technique for companies that want their sites to be competitive, responsive design alone isn’t enough to bring your site to the top of the search engine results. You must still do your part to ensure that the website is informative, usable and SEO-friendly. While many web designers are tempted to use dynamic menus and large graphics, research has shown that focusing on important content is much more important. To maximize your website’s SEO, position all of your most important content toward the top of the page on all versions of your website. Eliminate any content or graphics that don’t add value to the website or place them toward the bottom of the page.
As technology continues to evolve, responsive design will become a necessity for any company that hopes to reach both mobile and desktop users. Get ahead of the game by bringing responsive design to your website as soon as possible.